Access your apps on the App Store directly from your website or marketing campaigns

Do you need to link directly to your app on iTunes?

• To send customers to a specific application:
  http://itunes.com/apps/appname
• To send customers to a list of apps you have on the App Store:
  http://itunes.com/apps/developername
• To send customers to a specific app with your company name included in the URL:
  http://itunes.com/apps/developername/appname

See also: http://developer.apple.com/iphone/library/qa/qa2008/qa1633.html

“The binary you uploaded was invalid. The signature was invalid, or it was not signed with an Apple submission certificate.”

If you ever get the above message when you upload the binary to iTunes Connect, you may need to double-check the following points. I found the following helpful  list when scanning the Apple support forum.